On April 21st at Facebook’s F8 conference the new Open Graph platform was announced as the most ‘transformative’ step facebook has ever done for the web. Open Graph essentially opens up the internet to the social networking domain.
Facebook is the largest growing social networking site on the internet. Last year they stacked up a record 200million new users to the site bringing facebooks total user base at 400million. Top brands have already been quick to add Facebook’s connect api to their digital media campaigns bringing a move towards the social web. However FB connect can be quite a droll to configure and often prompt users consecutively for specific access to their information. This will all be remedied as Mark Zuckerberg outlined the platforms changed policies and new feaures:
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